Brought to you by JASPER and Mitchell 1!

Watch our official Elite Invitational Launch replay to get all the details on this exciting event!


Discover the Best Kept Secrets on How to Find, Communicate, and Market to Your Ideal Customers While Turning them Into Your Raving FANS!

Join us for the first of its kind, most in-depth, start-to-finish event on cultivating customer experiences that help you disrupt your industry and gain a leg up on your competitors. Pro Service and Top Shop 360 members get one registration to the invitational included with their membership!

You need to attend this exclusive, Elite Invitational Workshop, and here’s why…

This All-Encompassing Customer Experience Workshop Will Reveal:

  • What your ideal customers think via a detailed Customer Panel Discussion. Take a peek inside their minds and learn what’s important to them, and what you need to know to convert them into lifelong clients. (This can give you an incredible edge over your competitors).
  • How to identify your ideal customer through a comprehensive leader-led walkthrough. (This can save you a fortune in advertising, and help you bring in the customers that are perfect for you and your shop).
  • Secret communication strategies used by global companies that dominate their competition. (This is where you’ll learn how to create marketing materials that speak directly to your ideal customers).
  • The never discussed strategies on how to retain your customers and turn them into a loyal clients, because they know that YOU KNOW what’s best for their vehicle and themselves. (This is where you’ll learn techniques to wow your customers in ways unlike any other).

Shops that know their ideal customer are the ONLY shops that unlock their full potential. Will yours?

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Join us for this 2-day workshop and learn...

“What Your Customers REALLY Think About You and Your Shop” by a Panel of your ideal Customers

This incredible event that is sponsored by Mitchell 1 and JASPER Engines will be an industry-first, four-part workshop where you’ll be surrounded by the top shop owners in America! By the time you leave you’ll know how your customers think, how to identify your ideal customers, how to best market to them, and how to turn them into raving fans. During the first part you’ll hear from a panel of ideal customers as to what makes them tick. These are people that depend on their vehicles, they’re a joy to work with, and they have the money to fix their vehicles right. They’ll all be on stage, and during this special event you’ll learn from them how they find the right shop, what turns them on and turns them off, how they feel about your pricing and a whole lot more. Not only are you going to be blown away with what you hear from the panelists, but you’ll be able to ask them questions as well! There’s no doubt; By attending this event, you’ll have a good understanding as to how your ideal customers think, what’s most important to them, what they think of your pricing, and what you need to do to turn them into raving fans.

“Connecting with Customers : From Prices to Preferences." by Uma Karmarkar Ph.D.

After the panel you’ll hear from Ph.D. Uma Karmarkar, a nationally recognized professor at the University of California and Harvard. The reason we are having her speak is because her field of expertise in is how people process information and make decisions, and we felt she would be the perfect person to hear following the customer panel. Once you have heard Uma you’ll be able to better understand your customers, and you’ll be able to tailor your service experience in ways unlike any other. You’ll find her to be incredibly bright and engaging, and what you learn will help you in ways your competitors could only dream of.

“Disruption vs. Interruption” by Tom Sullivan of the Vitro Agency

We know one of the keys to your success will be in ensuring your marketing and advertising programs are at the leading edge. It’s for this reason we’re bringing in Tom Sullivan, the CEO of hundred-million dollar marketing and advertising agency that works with companies such as Facebook, Petco and Disney. During Tom’s session you’ll learn the fundamentals of what it takes to create breakthrough marketing that will position you as the industry leader we know you to be. There’s no doubt; what you learn will allow you to position your shop as the absolute best choice when it comes to auto service and repair. The time may never come again for you to learn from someone of this caliber, so this is one session you won’t want to miss.

“Leadership Now | Engaging Employees in an Ever-Changing Work Environment” by Jacob Smith of the Ritz-Carlton

Leaders discover the Why and How of motivating teams, inspiring buy-in, communicating effectively and modeling integrity. Through the session, Jacob Smith will reveal how The Ritz-Carlton maximizes the talent of leaders, leveraging their strength to support our legendary brand’s continued success and relevance in today’s rapidly changing global markets, often comprised of both in-person and remote workforces needing to work together seamlessly.

  • Ethics and Emotional Intelligence: Emphasizing ethics, trust, and emotional intelligence as the foundation to authentic and introspective leadership.
  • Cultivating Trust: Cultivating trust by respecting and valuing employees will lead to a workforce that is more invested in helping your organization improve and grow
  • Leadership Toolkit: Providing leaders with the tools they need to inspire top talent, build high-performing teams, and achieve organizational goals.
  • Ways to Engage and Motivate: Educating on ways to engage and motivate employees to continuously innovate and improve the organization for long-term success.

“How to Identify the Perfect Customer for YOUR Shop” by Joe Marconi of Elite

In addition to knowing how your ideal customers think, how to create breakthrough marketing campaigns, and the secrets used by the Ritz-Carlton, knowing who the ideal customer is for “your” shop is also critical to your success. This is why companies like Apple, Disney, Tesla, and every other successful company know exactly who their ideal customers are. They know their gender, their approximate age, their education, where they spend their time and money, and a whole lot more. In knowing this, you can tailor your marketing campaigns to your ideal customer, not waste your money by advertising to the wrong people, and better ensure you bring in the right customers. As an industry first, at this Elite Invitational you will be provided with all the instructions you need to identify who the ideal customers are for your particular shop. This session help you generate higher sales, higher profits and happier customers, all at the same time.

“New Customer Orientation” by Kevin Vaught of Elite

At Elite we also know that keeping your customers and turning them into raving fans is just as important as acquiring new customers. Accordingly, Kevin will show you just how easy it is to create a new customer orientation procedure that will wow your customers, and allow then to quickly realize they’re in the right shop.

You’ll learn what you and your team need to say, what to do, and what to give your new customers. Setting clear expectations is key to your success, and Kevin will help you see just how easy it is to do just that.

“Turning Your Customers into Songbirds” by Darrin Barney of Elite

At Elite we know that you have one last chance to impress your customers when they’re at your shop, and that’s when they’re picking up their vehicles. Accordingly, you have an opportunity to ensure that when they walk out your door they’ll know they made the right decision in choosing your shop. During this powerful session you’ll learn the secrets used by the top shops in America when it comes to performing a positive and memorable car deliver that is unlike any other.

“Implementation Plan for Creating Customers for Life” by Bob Cooper of Elite

In bringing it all together, Bob Cooper will help you create an Action Plan that will allow you to easily apply what you have learned at the Invitational, and create a business that will be unlike any other. As an added bonus, you’ll also receive a number of powerful tools that will help you with implementation, and better ensure your customers truly will be the Customers for Life you’d love to see.

This jam-packed 2-day event taught by Elite industry leaders will change the trajectory of your business forever.

There’s no better time than now. This is your opportunity to network and be shoulder to shoulder with the top performing shop owners in America!

Included with registration is a first night dinner cruise hosted by Mitchell 1 on the Adventure Hornblower, where you’ll get to mingle and network with all of the shop owners at this event, while enjoying a beautiful June evening on the San Diego Bay.

Your next step? Register click the button below or call (800) 204-3548.

Register Today

Explore San Diego

Things To Do

San Diego is the place to be for all things fun. Check out this visitor’s guide to get some ideas of what you’ll do while you’re here!

Things To Do


The Westin San Diego Gaslamp Quarter. *Note: When you register for the Invitational, you will be given a link for a discounted rate at the hotel.



Elite’s Top Picks for the best places to eat in Downtown San Diego. Check out our favs from the Gaslight District, Waterfront, Little Italy and Old Town!