The New Rule of Marketing – Auto Repair Marketing in the Age of Social Media

Marketing

Over the past one hundred plus years marketing strategies, and the brands that were built, were developed by two entities: The client, and the ad agency. The client would...

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Engaging Your Shop’s Customers on Facebook

Marketing

Superstar shop owner and Elite Business Development Coach Greg Skolink shares a fun tip on how to keep your shop's customers engaged on Facebook.

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3 Tips on Building Brand Recognition in Today’s Climate

Marketing

During difficult times like these it's important to look for creative ways to keep your shop's name in the minds of your community members. Here are 3 easy-to-implement tips that will help your shop build its brand recognition in today's climate. 

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Independent Auto Repair Shop Marketing Trend Survey Results

Marketing

This data-rich infographic shares some fascinating survey results that reveal what independent shop owners are seeing in car counts, where they're spending their marketing dollars, the ROI they're seeing, their marketing messaging and more!

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Bring in New Customers While Making a Positive Impact

Marketing

Superstar shop owner and grassroots marketing guru Servando Orozco shares a tip that will bring new customers into your shop, humanize your business and have a positive impact on your customers and community.

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3 Ways to Fix Your Online Citations

Marketing

Many shops have info listed incorrectly on sites like Yelp and Yahoo, and their search rankings suffer as a result. Here are 3 ways to fix this problem:

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