The New Rule of Marketing – Auto Repair Marketing in the Age of Social Media

Marketing

Over the past one hundred plus years marketing strategies, and the brands that were built, were developed by two entities: The client, and the ad agency. The client would...

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Case Study | Nate Winston and John Cooper, East Coast Performance

Case Studies

Nate Winston and John Cooper were running their shop with success, but couldn’t help but feel like they had some room to improve, and were missing something that could take their shop to the next level.

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Case Study | Craig Heiser, University Automotive

Case Studies

Craig Heiser’s service advisor, Donald, was struggling with his confidence and was often uncomfortable when selling to customers. This prevented Donald from being able to build relationships and trust with his customers, something that was understandably very important to Craig.

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Engaging Your Shop’s Customers on Facebook

Marketing

Superstar shop owner and Elite Business Development Coach Greg Skolink shares a fun tip on how to keep your shop's customers engaged on Facebook.

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4 Powerful Tips to Save on Shop Expenses

Sales

Given the uncertainty many businesses around the world are currently experiencing, we must look for ways to save as much money for our shops as possible, while also making sure we are maintaining and building a more profitable business in the long haul.

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3 Tips on Building Brand Recognition in Today’s Climate

Marketing

During difficult times like these it's important to look for creative ways to keep your shop's name in the minds of your community members. Here are 3 easy-to-implement tips that will help your shop build its brand recognition in today's climate. 

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