Darrin Barney


Darrin Barney

Darrin Barney’s automotive journey began when he was young while working with his father and brothers repairing and fixing Jeeps. In 2003, he started his own auto repair and 4X4 business – Barney Brothers Offroad and Repair located in Grand Junction, Colorado—with core business philosophies of treating every customer like a personal friend and creating the best customer experience possible. 


By having a dedication to the success of his employees that is unlike any other, as well as to the care and safety of his customers, Barney Brothers has grown to become one of the largest independently owned auto repair facilities in North America boasting raving fans and committed customers from around the world. His unparalleled success quickly caught the attention of the automotive industry. This led to Darrin being featured in several podcasts and nationally published articles—including a cover feature in Auto Inc. magazine—and speaking at numerous large industry events. 


You’ll find Darrin also has a passion for ongoing education. He is a voracious reader, having devoured hundreds of books, and in 2017 he joined one of the first classes to graduate with an AMAM (Accredited Master Automotive Management) Degree from the AMI (Automotive Management Institute). Darrin is an in-demand Certified High Performance Coach, and before becoming CEO of Elite Worldwide, he filled the role of lead trainer for the industry-acclaimed Elite Masters Program for professional service advisors, and VP of Operations. He has coached a number of clients to incredible levels all while helping Elite grow into the remarkable brand it is today.


Darrin currently lives in Grand Junction, Colorado with his wonderful wife Ginger, and they have three beautiful children who embody the same deep-rooted principles as Darrin and Ginger. Darrin and his family are heavily involved with their church, and to round out his passion for life, he is an accomplished musician who enjoys writing and recording music. When Darrin isn’t reading, writing, playing the guitar, or spending time with his family, you will find him exploring the backcountry, four wheeling, camping and traveling.

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