From Startup to Seven Figures: Growing a Profitable Auto Repair Business I have never met an automotive shop owner who didn’t want to grow their business and reach a level […]
Marketing Strategies to Attract and Retain Your Ideal Auto Repair Customers I had one main objective when I opened my repair shop in the fall of 1980: Acquire customers. Being […]
End Of Year Best Practices For Auto Shop Owners By mid to late October, most auto shop owners will know, with a high degree of accuracy, how the year will […]
How to Make Price Irrelevant My wife and I recently celebrated our 46th wedding anniversary. While this is truly a noteworthy event, it was our 25 anniversary that I will […]
Money Isn’t The Motivator We Think It Is We often hear that most people are money-motivated. However, when it comes to employee motivation, there’s much more than just financial incentives. […]
Don’t Think You Need an Exit Strategy? According to a recent report from the U.S. Chamber of Commerce, 48% of business owners have no exit strategy, but nearly 80% plan […]
Enhancing Customer Service in Your Auto Repair Shop with Effective Phone Call Audits and Training In the fast-paced world of auto repair, customer service can make or break your business. […]
Isn’t It Time We Rethink What a Master Level Technician Is? My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. […]
Five Proven Tips to Improve Your Bottom Line A recent Small Business Administration (SBA) report revealed that one of the main reasons for small business failure is due to a […]
Do You Know If You Have Employees Looking to Quit? A recent 2024 Gallup report indicated that employee engagement in the U.S. dropped to an 11-year low, with only 30% […]
Auto Repair Shop Specialization: Why Focus Matters There was a time when many auto repair shops advertised that they specialized in all car makes and models. However, that primarily meant […]
The Best Ways to Keep Your Bays Full All Year Long For years, I dreaded the month of February. I would tell myself, “Brace yourself for the inevitable. Business in […]
Four Essential Strategies to Help Build a High-Performing Team Years back, conventional thinking said to separate your home life from your career. The phrase, “Leave your problems at the doorstep” […]
A Journey To Improve ARO Unlock the secrets to optimizing your Average Repair Order (ARO) in the automotive industry. Dive into the strategic adjustments, ethical practices, and sales training essentials […]
Until recently, most automotive repair shops were charging far less than they were worth. Too many have grossly undercharged for their services and repairs. However, due to rising expenses, worker […]
How Leadership Equates to Long-Term Success Being a shop owner requires certain qualities. Among them are passion, dedication, commitment, and accepting certain responsibilities. In addition, a shop owner must create […]
The First Steps to an Effective Marketing Plan Marketing and advertising are basic components of every business plan. Building for the future, attracting new customers and brand building are among […]
Seven Year-End Business Review Tips for Repair Shop Owners By the start of the fourth fiscal quarter, most companies know, with a high degree of accuracy, how their year will […]
An educational session by Bob Cooper & Jim Murphy of Elite Are you currently in a peer group? Have you wondered if there is a better option for you? Have […]
In 2020, Elite did a webinar with Mitchell 1 that consisted of interviewing a panel of ideal customers for a shop like yours to get an unfiltered look at the […]