3 Keys to Powerful Shop Reviews
According to a study on consumer behavior commissioned by Influence Central, there are 3 key determinants for trust in an online review:
1.) How much the person sounds like me
2.) The amount of detail in the review
3.) Written by a verifiable purchaser
The takeaway? While all positive reviews are valuable, reviews that are stories written by your average customers about common repairs, services, and everyday visits that resulted in great experiences will inspire the most trust and have the most influence.