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ATE West: Automotive Training Expo

March 22 @ 8:00 am - March 24 @ 5:00 pm

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Join us at the ATE West: Automotive Training Expo in Seattle from Marcy 22nd – 24th, 2024! We will be hosting a booth throughout the event, providing a perfect opportunity to connect. Don’t miss our presentations on March 22nd, 1:00 pm – 4:00 pm, for “Creating the Ultimate Customer Experience” by Darrin Barney and Tom Amero and on March 23rd, 8:30 am – 11:30 am, for “The Elite Way – 6 Effective Business Management Strategies for Automotive Repair Shops” by Darrin Barney. We look forward to meeting you and sharing valuable insights to elevate the industry!



ATE West: Automotive Training Expo (More Information)

March 22nd – 24th, 2024

in Seattle, WA


Friday – March 22nd from 1:00-4:00pm

Creating the Ultimate Customer Experience (Tom Amero and Darrin Barney) Duration: 4 hours Is Customer Experience (also known as CX) more important than price? This age-old question still shows up in the mainstream. According to a 3rd party survey, 54% of consumers make decisions based on customer experience, with 19% considering it the most important deciding factor. If more than half of consumers will decide on where to do business based on service, improving your CX will allow you to improve profit margins on services, spend less on advertising, create happier customers, retain and grow your customer base, and serve your community well. Join Tom Amero from Elite Worldwide as we discuss strategic approaches to improve your Customer Experience (CX). In his role at Elite, Tom has worked with hundreds of shops and owners to help create successful business-to-customer interactions and has seen first-hand the impact it can have on shops when executed well. Let’s elevate the industry together and create the Ultimate Customer Experience!


Saturday – March 23rd from 8:30am – 11:30am

The Elite Way – 6 Effective Business Management Strategies for Automotive Repair Shops (Darrin Barney) Duration: 4 hours This 4-hour course, “The Elite Way – 6 Effective Business Management Strategies for Automotive Repair Shops,” is designed to equip participants with essential knowledge and skills to successfully manage and grow an automotive repair shop. Each session focuses on a specific aspect of business management, including building a strong foundation, achieving operational excellence, delivering exceptional customer service, implementing effective marketing strategies, maximizing financial performance, and developing effective leadership and team management skills. Through interactive discussions, practical examples, and case studies, participants will gain insights into industry best practices and learn how to apply them to their own repair shops. This course is suitable for both current and aspiring automotive repair shop owners, managers, and key personnel who are eager to enhance their business management skills and drive success in the competitive automotive industry.


March 22 @ 8:00 am
March 24 @ 5:00 pm


Doubletree by Hilton
18740 international boulevard
Seattle, WA 98188 United States
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