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Humanizing Your Auto Repair Business

Shop Management

Bob Cooper

by Bob Cooper , President

By Bob Cooper

Remember that people do business with people, not with businesses, so you need to humanize your auto repair business by using images of yourself and your staff in your marketing materials. This will help transform your targeted customers’ perception of your business from a brick and mortar building, to a group of friendly service advisors and technicians that want to help them fix their vehicles. 

These smiling faces will help evoke the positive emotions that you want associated with your business, and will more effectively draw your customers in. Also, there will be people in your community that recognize the employees you feature in your marketing materials, and will then be more inclined to bring their vehicles into your shop. Remember, you’re in a service business, not a product business, so when your customers think about your shop, their thoughts will go straight to the people that work with you.

For additional help bringing more of the right customers into your shop, learn how you can team up with a shop owner marketing expert through the Elite Coaching Program.

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