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Why Social Media Needs to Be a Part of Your Shop’s Marketing Plan

Shop Management

Bob Cooper

by Bob Cooper , President

By Bob Cooper

At Elite we encourage our clients to invest 50% of their advertising budget into traditional advertising campaigns, such as print, radio, CRM programs, etc. The remaining 50% should be invested in non-traditional advertising campaigns. This would include things such as car care clinics, charity fundraisers, food drives, etc. Now here’s the best-kept secret: You need to invest half of your non-traditional budget into programs directed toward the Y Gens and the Millennials. Why? Well, although we can give you countless reasons, here’s one that you shouldn’t overlook…

In a study commissioned by HubSpot, 71% of consumers are more likely to buy if they were referred by Social Media. If you are looking to bring in more new customers, social media needs to be an integral part of your marketing and advertising strategies.

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