Years back, when I was looking to hire a technician, my first criteria would be the person’s skill level. In fact, I mainly based my decision on the tech’s skill, […]
A long-time customer approached me with a concern and asked, “Why is it that almost every time I come to see you, you recommend something? You are also more expensive […]
This quick video tip from Elite’s Doris Barnes shares how shop owners can establish a consistent brand, and deliver a consistently extraordinary customer experience Transcript: Hi, everyone. I’m Doris Barnes, […]
In order to prevent maintenance service sales objections, you need to make sure that your customers fully understand the benefits of these valuable services. For example, you should try saying […]
Comebacks are a hot topic today, particularly with the frustration over poor-quality parts. You need to track all comebacks, determine the reason (Tech error, part error, training issue, other), and […]
If you want to ensure a successful future for your auto repair business, there are a number of things you need to consider. Vehicles are being built better, and service […]
There is no easy answer to this question, but here at Elite we can give you some points that you need to consider. We realize that you are paying rent, […]
If you haven’t heard from a customer for a longer than usual period of time, pick up the phone and give them a call. Years ago I developed a really […]
Back in the 1970s, the success of the repair shop could be traced directly to three things: General Motors, Ford, and Chrysler. Those cars needed a ton of repair work […]
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