You may be surprised to hear it, but when your customers are angry with you it has nothing to do with their vehicles not being done on time, the problems […]
Part of your advertising and marketing program needs to incorporate community involvement, whether it’s with local business groups, church functions, the local chamber of commerce, or other local organizations. The […]
According to a recent article in the Wall Street Journal, some CEOs are starting to understand the price they have to pay for quick profits, and many of them are […]
We all know that people love choices, especially when they are making a purchasing decision. But when selling diagnostic services, you need to use an “assumptive close.” This means you […]
I am a believer in “guerrilla marketing”, which is a strategy that allows us to compete with the big guys, without going head-to-head with them. It helped the colonies win […]
If you want to generate more repeat business, then there are a number of things you will need to do. You’ll need to deliver extraordinary value, exceed your customer’s expectations […]
If you want to build a more profitable, successful auto repair business, you’ll need to make sure that every single employee has a clearly defined, written job description. If you’re […]
When money is tight and people are on a fixed budget, their natural response is to hold back on spending, especially when it comes to anything that they consider to […]
Your customers are far more likely to believe what they see than what they hear, because being able to visualize a problem and solution provides them with verifiable information that […]
A customer returns to your shop and is not happy. They tell you that you had replaced their alternator in the past, and it recently failed while they were out […]
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