We all know that the industry is continuing to evolve, and you will be seeing your customers less often as time goes on. Accordingly, you will need to find ways […]
The ability to find new auto repair customers is a challenge for every auto repair shop, especially female customers. Often, the female gender is so stigmatized in the auto industry, […]
When we think of fast food, hamburgers, or amazing success stories, it’s hard to not think of McDonald’s. Since its inception in 1955, they have grown into a global company, […]
Ever wonder why a customer does not see the value in what you are recommending and declines the service or repair? Our sales approach, at times, assumes that the customer […]
If there is one thing most shop owners have in common, it’s that they have big hearts. They typically start their careers as technicians, and as soon as they have […]
When I was still in the auto repair business, I learned an invaluable secret from a remarkable man named Sol Price. For those of you not familiar with the name, […]
Without question, it is getting harder and harder to find the really great technicians. We just need to bear in mind that they’re out there, and that they’re more than […]
When a customer shows up at 10:00 am and asks “How long will it take for an oil change?”, what most service advisors will do is answer with a specific […]
A customer arrives at your service counter asking for an oil change service and a tire rotation. Your service advisor carefully writes the repair order, informs the customer that a […]
You may be surprised to hear it, but when your customers are angry with you it has nothing to do with their vehicles not being done on time, the problems […]