Masters Service Advisor Training | December 2026

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Masters Service Advisor TrainingDecember 3–5, 2026San Diego, CA

For shop owners whose advisors hear “That’s a lot of money”

Your advisors shouldn’t have to wing it when a customer sees a big estimate. After three days of in-person training and six months of coaching, they won’t.

Reserve my spot See what advisors learn
Service advisors laughing together during a training session
Repair orderExample
Front brake pads & rotors$612Approved
Coolant flush$189Declined
Rear struts$1,140Declined

“That’s a lot of money.”

Average ARO increase for Masters graduates +$127

Line items are illustrative. ARO figure is the reported graduate average.

$11,212

Average sales increase per month after completing the program

+$127

Average increase in average repair order (ARO)

17%

Higher closing ratio on discovered services

Averages based on reported graduate performance. Individual results vary and aren’t guaranteed. AMI-accredited training.

The reason your ARO is flat has nothing to do with car count.

The cars are already in your bays. The work is already found. What happens at the counter decides whether it gets sold.

  • “That’s a lot of money.” “It’s more than my car is worth.” “I’ll just do the oil change today.” Each one is found work that may never get approved.
  • Your phones are ringing, but too many calls aren’t converting into appointments.
  • Advisors discount to close instead of explaining the value.
  • The big-ticket jobs only get sold when you step in yourself.

What your advisors will learn

Masters teaches advisors to guide customers through difficult, high-cost decisions with trust and confidence.

Building lasting relationships

Earn the trust that brings customers back and keeps them loyal.

Handling objections

Answer the toughest pushback with confidence, without getting defensive or dropping the price.

Converting phone calls

Move conversations beyond price and turn more callers into scheduled appointments.

Selling repairs

Communicate the benefits and value of recommended repairs so clients understand why they matter.

Delivering an extraordinary customer experience

Happier customers and stronger outcomes, every visit, so your shop becomes the one people recommend.

What advisors say after Masters

From graduate course evaluations, shared with permission.

On my first day back to work after the course, I was met with an objection that I volunteered to role play with Darrin. I applied the exact scenario and ended up getting the sale.
John AtwoodQuiet Zone
This course will allow you to differentiate between service writer (playing checkers) and service advisor (playing chess).
Tom CollinsCompton Automotive
Best sales training course I’ve ever attended in my 20 years in automotive.
Dennis WagesBeachlers
I am new to the automotive industry and I feel like I can fully take on any situation I may encounter at work using all the tools they have given me.
Kyle LitchfieldChino Autotech
To anyone on the fence about doing the course, GO DO IT! You will be amazed at how much they will change you in such little time.
Tanner ThomasRusty’s Garage

Three days in the room. Six months of follow-through.

Most training fades by the following Monday. Masters keeps going after your advisors are back at the counter.

  1. Talk with our team

    A short call to confirm Masters fits your goals and your advisors.

  2. Train in San Diego

    Three immersive, in-person days, December 3–5, 2026.

  3. Six months of instruction

    Ongoing coaching while advisors put the skills to work in your shop.

  4. Track the results

    Watch ARO, closing ratio, and monthly sales move.

Two advisors role-playing an estimate conversation while classmates watch
Small group of advisors talking through a scenario at a round table

Does it pay for itself?

See what investing in your advisors could mean for your shop.

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One month of results can cover the cost

The average Masters graduate adds $11,212 in sales per month, more than the cost of training.

Potential added sales per month$22,424
Potential added sales per year$269,088

Estimate multiplies the $11,212 average monthly sales increase by the number of advisors. Your results will depend on your shop, market, and team.

Dates
December 3–5, 2026
7:30 a.m. – 5:00 p.m. daily
Location
San Diego, CA
Hotel
Lodging details are sent after registration.
Format
Three days in person, then six months of instruction
Service advisor walking a customer through an estimate on a tablet

Reserve your advisors’ spots

Fill this out to start your registration. An Elite team member will reach out to confirm your seats.

Every attendee talks with an Elite team member before enrolling. It takes a few minutes and makes sure your advisors get the most out of the program.

Meet your instructors

Masters is taught by people who’ve run the counter and built the shops, not career classroom trainers.

Darrin Barney
Owner & President, Elite Worldwide

Darrin Barney

Darrin brings more than 20 years of real-world repair shop ownership and leadership to Masters. In 2003, he co-founded Barney Brothers Off-Road & Repair in Grand Junction, Colorado, on a simple belief: take care of your people, treat customers right, and do what you say you’re going to do. A Certified High Performance Coach and experienced industry trainer, he knows great service advising is about building trust, communicating clearly, and helping the entire shop succeed.

Read Darrin’s bio →
Sabrina Wilkerson
Business Performance Analyst & Certified Elite Trainer

Sabrina Wilkerson

A former top-performing service advisor, Sabrina knows the front counter firsthand. She brings years of client relations and management experience to helping advisors build trust and close more work.

Read Sabrina’s bio →

Questions shop owners ask

Why do I need a call before enrolling?

Masters is an intensive, results-driven program. The call confirms it fits your goals so your investment pays off.

What happens after the three days in San Diego?

Your advisors continue with six months of dedicated instruction, so the skills stick once they’re back in your shop.

Where do we stay?

Hotel and lodging details are sent after registration.

Is the training accredited?

Yes. Masters is AMI-accredited.

Is there an option that doesn’t require travel?

Yes. Sales Master University is self-paced online training for advisors who need flexibility or a smaller budget.

Can’t spare your advisor for three days?

Count how many “that’s a lot of money” jobs walk out this month. That’s what Masters is built to fix.

Reserve my spot
Dec 3–5 in San DiegoReserve my spot

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