We all know that selling the benefits of a particular service is far better than selling parts and labor. But sometimes, especially when we are busy, we forget and fall […]
Far too many shop owners hire service advisors who they feel are good at what they do, and then prefer to “get out of their way and let them do […]
After your employees have been with you for a probationary period of time,they should all be given their own business cards. This includes yourtechnicians, shuttle drivers, lot attendants, etc. First […]
For decades shop owners have had the luxury of being able to rely on a short list of traditional media to bring in new customers. They’ve primarily utilized directory ads, […]
If you speak with most shop owners they’ll tell you that they think their shop is worth x amount of money. Ask them how they came up with that number, […]
When you are giving any service recommendation, it’s important to repeat any concerns that your customers have shared back to them. This will not only let your customers know that […]
It’s only natural that most of your employees would like to take theirvacations during the summer. Unfortunately, that’s typically your busiest time,right? Let’s say you have a technician who typically […]
Follow these 5 tips to convert more first-timecallers into happy customers. 1. While your competitors aretrying to sell their first-time callers on the repair, you need to take adifferent approach, […]
One of the single greatestchallenges shop owners face today is finding and hiring superstars.Regardless of whether you are looking to hire technicians or service advisors,here are some tips that will […]
“In God we trust, all others must bring data”, is a popular saying in the tech industry. I believe that it is also an important factor in running your automotive […]
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