Your auto repair customers are price sensitive…help them choose your shop. Not long ago, I interviewed over forty people for a panel of customers that I moderated in Dallas, Texas. […]
The term “guerrilla marketing” is used to describe marketing methods that allow small businesses to compete with larger businesses, and they typically include grassroots marketing campaigns. Participating in Chamber of […]
As business people, we often get too caught up in sales numbers, gross profit margins, car counts and average work order dollars. Those are the numbers of your business, but […]
When car counts aren’t what they need to be, most shop owners and dealerships will pump more money into their auto repair marketing efforts. But before you invest one more […]
Web-Based Marketing and Grass Roots Marketing For Your Auto Repair Shop… When it comes to web-based marketing, I am sure you will agree that as we move into the future, […]
The keys to effective price advertising for your auto repair shop… Believe it or not, price advertising is a good thing. Everyone likes to find a good value, and price […]
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