Just when I thought I was doing everything that I could to increase sales, I learned something very important: I very rarely sold struts or shocks. Basically, I really didn’t […]
Many years ago when I was still working on cars, I came to the realization that I would someday own my own shop. I also realized that in order to […]
We can all agree that generating happy customers is critical to the success of your shop. Below you’ll find 5 tips we teach in our service advisor training courses that […]
1. Be prepared to cost-justify. When it comes to selling maintenance, one of the single greatest mistakes that shop owners and service advisors make is being unprepared to cost-justify the […]
With vehicles being built better than ever before, and with service intervals continually being extended, you are going to see your customers less often. This means that your service advisors […]
Here in the U.S., we have experienced a mortgage meltdown, we’ve seen wild swings in the price of gasoline, and as we look ahead there is nothing but uncertainty. Clearly, […]
Your guide to creating successful auto service sales… #1. Generating New Customers The top shops realize that auto repair and service is a community-based business. With that said, I advise shops […]
Heard this one before? When a first-time customer comes into a service facility it’s not uncommon for service advisors to “hold back” on some of the recommendations, so the customer […]
Most service advisors fall into one of three traps with first-time customers: they’ll either avoid recommending a complete inspection, they’ll try to bundle the inspection into a service, or they’ll […]