Want happier customers? Here’s a tip! You’ve got to get your customers smiling when they think of your brand. Look at the Geico Lizard, the Aflac Duck, and Flo with […]
1#. In order for people to buy from you, three things need to occur: they need to like you, trust you, and view you as a credible expert. Accordingly, the […]
If you are falling short of your sales goals, before you start blaming your service advisors, you need to make sure that your technicians are providing them with adequate recommendations. […]
A customer calls to tell you they discovered that they could have bought a part you sold them for less somewhere else. You can reduce those calls by doing a […]
In today’s competitive environment every sale counts, so here are 5 easy-to-use tips that will help you drive up your sales, and generate happy customers at the same time. 1. […]
Ever wonder why a customer does not see the value in what you are recommending and declines the service or repair? Our sales approach, at times, assumes that the customer […]
When a customer shows up at 10:00 am and asks “How long will it take for an oil change?”, what most service advisors will do is answer with a specific […]
A customer arrives at your service counter asking for an oil change service and a tire rotation. Your service advisor carefully writes the repair order, informs the customer that a […]
You may be surprised to hear it, but when your customers are angry with you it has nothing to do with their vehicles not being done on time, the problems […]
We all know that people love choices, especially when they are making a purchasing decision. But when selling diagnostic services, you need to use an “assumptive close.” This means you […]
If you want to generate more repeat business, then there are a number of things you will need to do. You’ll need to deliver extraordinary value, exceed your customer’s expectations […]
When money is tight and people are on a fixed budget, their natural response is to hold back on spending, especially when it comes to anything that they consider to […]
Your customers are far more likely to believe what they see than what they hear, because being able to visualize a problem and solution provides them with verifiable information that […]
Every car that’s in your shop today will need service and repairs in the future. True? So, the question is: Will they come back to you? Here are a few […]
To begin, every vehicle that enters your shop should be subject to a “no wrench” inspection. This inspection should include a list of items that can be visually inspected without […]
1. Make sure your service advisors schedule car deliveries with first-time customers whenever possible (The point is to try). If an exact time won’t work, provide the customer with a […]
Last summer I was sitting in my doctor’s office reviewing the findings of all the tests that were done, diagnosing my recurring and unexplained headaches. As he explained in lengthy […]
We all know that selling the benefits of a particular service is far better than selling parts and labor. But sometimes, especially when we are busy, we forget and fall […]
When you are giving any service recommendation, it’s important to repeat any concerns that your customers have shared back to them. This will not only let your customers know that […]
Follow these 5 tips to convert more first-timecallers into happy customers. 1. While your competitors aretrying to sell their first-time callers on the repair, you need to take adifferent approach, […]