The Technician Shortage Is Our Fault, And It’s Time We Own It Nearly every day, I hear shop owners complain: “There’s a technician shortage. We can’t find qualified people. There’s […]
How to Reduce Auto Repair Comebacks by Building Quality into Your Workflow After World War II, Japanese engineers toured American factories and were impressed by the speed and volume of […]
Choosing the Right Automotive Technician Pay Plan Choosing the right technician pay plan is something that many shop owners struggle with, and it is one of the most important […]
The Success of Your Auto Repair Shop Starts at the Service Counter The Role of the Service Counter in Auto Repair Shop Success I am old enough to remember when […]
Is Increasing Car Counts the Solution to Your Auto Repair Shop’s Challenges? When clients join the Elite coaching program, many of them state they would like help increasing their car […]
Improving the Public Perception of Auto Repair Shops: A Step-by-Step Guide When I was 12 years old, my uncle asked me what my plans were for the future. When I […]
Why Understanding Financial Statements is Critical for Auto Repair Shop Owners There’s one area of business where too many automotive shop owners struggle. And that is in the area of […]
Transparency Pricing for Big-Ticket Items; Engines, Transmissions As a shop owner, you’re constantly balancing profitability, transparency, and customer trust. Especially when it comes to selling big-ticket items like engines and […]
From Startup to Seven Figures: Growing a Profitable Auto Repair Business I have never met an automotive shop owner who didn’t want to grow their business and reach a level […]
Marketing Strategies to Attract and Retain Your Ideal Auto Repair Customers I had one main objective when I opened my repair shop in the fall of 1980: Acquire customers. Being […]
End Of Year Best Practices For Auto Shop Owners By mid to late October, most auto shop owners will know, with a high degree of accuracy, how the year will […]
How to Make Price Irrelevant My wife and I recently celebrated our 46th wedding anniversary. While this is truly a noteworthy event, it was our 25 anniversary that I will […]
Money Isn’t The Motivator We Think It Is We often hear that most people are money-motivated. However, when it comes to employee motivation, there’s much more than just financial incentives. […]
Don’t Think You Need an Exit Strategy? According to a recent report from the U.S. Chamber of Commerce, 48% of business owners have no exit strategy, but nearly 80% plan […]
Enhancing Customer Service in Your Auto Repair Shop with Effective Phone Call Audits and Training In the fast-paced world of auto repair, customer service can make or break your business. […]
Isn’t It Time We Rethink What a Master Level Technician Is? My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. […]
Five Proven Tips to Improve Your Bottom Line A recent Small Business Administration (SBA) report revealed that one of the main reasons for small business failure is due to a […]
By Bob Cooper: The top shop owners in America know one way of staying ahead of their competitors is by having the right goals in place, properly planning for the […]
One of the things I’ve seen working with clients is that sometimes there’s not an efficient way of returning parts. I’m going to give you an example. A shop orders […]
Let’s face it, with Amazon, RockAuto, and all the rest of them, we may not see the same part margin that we got five or six years ago. So I […]