If you want to ensure a successful future for your auto repair business, there are a number of things you need to consider. Vehicles are being built better, and service […]
There is no easy answer to this question, but here at Elite we can give you some points that you need to consider. We realize that you are paying rent, […]
If you haven’t heard from a customer for a longer than usual period of time, pick up the phone and give them a call. Years ago I developed a really […]
Back in the 1970s, the success of the repair shop could be traced directly to three things: General Motors, Ford, and Chrysler. Those cars needed a ton of repair work […]
Paying attention to your margins, and proper pricing is critical to your success, yet far too many shop owners are so determined to make a certain percentage of gross profit […]
At Elite we encourage our clients to invest 50% of their advertising budget into traditional advertising campaigns, such as print, radio, CRM programs, etc. The remaining 50% should be invested […]
A few months back a customer came in with a broken seat frame on her Honda Pilot. The car had over 150,000 miles on it and the seat frame broke […]
According to a recent survey conducted by the Consumer Reports National Research Center, fewer than 20% of independent shop customers tried to negotiate the price of repairs. Of those that […]
As our industry continues to evolve, there are a number of changes you need to consider. Cars are being built better, so they are lasting longer, and with service intervals […]
If you’ve been a shop owner for any length of time, you’ve more than likely been exposed to, or employed, a prima donna. According to the Google dictionary, a prima […]
I received a distressing email the other day from a fellow shop owner. The shop owner stated in his email that he was scheduled for surgery the next day, and […]
Although there is no simple or conclusive way of determining whether someone you are interviewing is an ethical person, one question I always ask an applicant is, “Can you tell […]
If you are in business long enough the time will come when you’ll need to let someone go, so my goal with this article is to help you through the […]
You don’t have to be in the auto repair business long before a customer asks you if they can supply their own parts. Although there is no one technique that […]
Legendary UCLA Basket Coach John Wooden never focused on the score of a game. John Wooden believed that success is achieved by paying attention to the details of the game, […]
A few years ago I had the opportunity to interview over forty people for a panel of customers that I moderated. My intent was to discover what drives their decisions […]
When it comes to setting your long-term goals, you need to make sure that they all align with your core beliefs and that they are challenging enough to inspire you. […]
Sometimes shop owners feel like they can’t save money for needed items. Here is a suggestion that may help: Consider opening separate bank savings accounts for all potential expenses you’d […]
Regardless of whether you have one or twenty employees, your productivity and profits will both go up if all your employees work together as a team. If you feel that’s […]
During the holiday season make sure that you take a moment to take each of your employees aside and give them your heartfelt thanks for being a part of your […]