There’s no denying it, we have a shortage of technicians in our industry. In fact, we have a shortage in the country in all the skilled trades. And unless we […]
In today’s market, service advisors are facing a number of challenges. One of the more complex challenges is when a skeptical first-time customer comes in for an oil service, and […]
1. Most shop owners will wait until they need someone before they start recruiting. This is a major mistake! Instead of hiring the best service advisor or tech, they’ll inevitably […]
In the world of auto repair and service, one thing is for certain: You are going to lose customers. They will move, no longer have a need for their automobile, […]
In today’s world, your customers have 24/7 access to the web. Whether it be on their home computer, work computer or their smartphone, no matter where they are they can […]
Anyone who has been selling service for any length of time will agree that there are two kinds of customers. The first is the customer who has a history of […]
As we all know, the most powerful form of advertising always has been, and always will be, word of mouth. Although every shop owner would like to believe the majority […]
Just when I thought I was doing everything that I could to increase sales, I learned something very important: I very rarely sold struts or shocks. Basically, I really didn’t […]
Over the years I have had the pleasure of watching hundreds of shop owners go to the top, and truly become industry leaders. I have also seen thousands of shop […]
Over the years I have had the opportunity to work with many of the top shop owners in America, and I have met thousands of owners who are living from […]