Case Study | Thomas O’Kane, Action Auto Repair

Case Studies

Tom did not have any systems or policies in place at his shop, which led to a hectic work environment that had him constantly “flying by the seat of his pants."

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The Best-Kept Secrets to Dealing with Sales Objections

Sales

When it comes to dealing with objections, most service advisors shut down as soon as the customer says “It's too much money", or “I'd like to think it over." There are a number of reasons why, but the single most common reason...

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Pricing, Ethics and the Reputation of Your Business

Shop Management

At Elite we know that once someone comes into your shop, you’ll do everything you can to generate a happy customer, and make a fair profit. Unfortunately, some customers will put you to the test when it comes to the prices you charge,,,

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Checklist for Building a World-Class Shop

Shop Management

We work with many world class shop owners throughout North America, and over the years we have discovered that the majority of them have a number of things in common...

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Case Study | Dwayne Myers, Dynamic Automotive

Case Studies

Dwayne Myers’ service advisor, Jason, was a star when the day was moving slowly, but became easily overwhelmed when the shop was busy. If Jason had too much on his plate he would break down a bit, his selling would deteriorate, and he would go from truly great to just good.

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The New Rule of Marketing – Auto Repair Marketing in the Age of Social Media

Marketing

Over the past one hundred plus years marketing strategies, and the brands that were built, were developed by two entities: The client, and the ad agency. The client would...

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