The term “guerrilla marketing” is used to describe marketing methods that allow small businesses to compete with larger businesses, and they typically include grassroots marketing campaigns. Participating in Chamber of […]
As business people, we often get too caught up in sales numbers, gross profit margins, car counts and average work order dollars. Those are the numbers of your business, but […]
When car counts aren’t what they need to be, most shop owners and dealerships will pump more money into their auto repair marketing efforts. But before you invest one more […]
We all know that vehicles are being built better, they are lasting longer, and the competition for auto repair customers is heating up. Accordingly, shop owners are constantly looking for […]
If you want to build a successful auto repair business, you will need to have a number of things in place, yet nothing is more important than having service advisors […]
The top shops in America realize that in order to build a successful business they will need to have team players that are self-starters, who can produce, and who will […]
As we all know, since the inception of our industry shop owners have complained about the ever-increasing shortage of qualified technicians. Yet what I find most interesting is that they […]
From the time your advisors first pick up the phone, all the way through your service recommendations, there is one thing that is happening over and over again: The sales […]
With school ending, the focus will be on summer, and that means vacations. Meet with your techs and advisors and put together a strategy for ensuring that your customers’ cars […]
Here in the U.S., we have experienced a mortgage meltdown, we’ve seen wild swings in the price of gasoline, and as we look ahead there is nothing but uncertainty. Clearly, […]
Web-Based Marketing and Grass Roots Marketing For Your Auto Repair Shop… When it comes to web-based marketing, I am sure you will agree that as we move into the future, […]
Over the last 26 years I’ve been amazed to discover just how many shop owners are lost when it comes to knowing and understanding “the numbers”. In order to build […]
Your guide to creating successful auto service sales… #1. Generating New Customers The top shops realize that auto repair and service is a community-based business. With that said, I advise shops […]
The importance of no-rehire policies for your auto repair shop… Why should you consider implementing a no rehire policy for your auto repair shop? Most shop owners and dealerships are […]
Heard this one before? When a first-time customer comes into a service facility it’s not uncommon for service advisors to “hold back” on some of the recommendations, so the customer […]
Most service advisors fall into one of three traps with first-time customers: they’ll either avoid recommending a complete inspection, they’ll try to bundle the inspection into a service, or they’ll […]
The keys to effective price advertising for your auto repair shop… Believe it or not, price advertising is a good thing. Everyone likes to find a good value, and price […]