Back in the 1970s, the success of the repair shop could be traced directly to three things: General Motors, Ford, and Chrysler. Those cars needed a ton of repair work […]
At Elite we encourage our clients to invest 50% of their advertising budget into traditional advertising campaigns, such as print, radio, CRM programs, etc. The remaining 50% should be invested […]
If you are looking to drive up your car count, investing in the right marketing strategies and advertising programs is a good place to start. Yet far too many shop […]
We all know how tough it is to find great technicians, so how do you reach those stars that are not out looking for the right opportunity? Well, I’ve found […]
Tip #1 – Network with Non-Competing Businesses. I am sure there are plenty of businesses in your community that can help you market your shop, and vice versa. There are […]
Most shop owners have learned a lot from their mentors, including the importance of listening to their customers, fixing cars right the first time, and never putting money ahead of […]
The ability to find new auto repair customers is a challenge for every auto repair shop, especially female customers. Often, the female gender is so stigmatized in the auto industry, […]
If there is one thing most shop owners have in common, it’s that they have big hearts. They typically start their careers as technicians, and as soon as they have […]
Part of your advertising and marketing program needs to incorporate community involvement, whether it’s with local business groups, church functions, the local chamber of commerce, or other local organizations. The […]
I am a believer in “guerrilla marketing”, which is a strategy that allows us to compete with the big guys, without going head-to-head with them. It helped the colonies win […]