Perhaps the worst time to look to hire a technician is when we lose one. At that point we go into “Crisis Hire” mode. We most often settle for anyone, […]
The day-to-day operations of running a business can take their toll on anyone. To be a business owner means to address problem after problem, and find the right solutions. Sometimes […]
In this quick video tip superstar shop owner and Elite coach Kevin Vaught shares why it’s absolutely critical for your shop to track lost leads, and outlines the process your […]
The paper vehicle inspection is dead. If this is news to you, maybe you should consider this and find out for yourself because digital inspections are quickly taking over. Why? […]
Remember that people do business with people, not with businesses, so you need to humanize your auto repair business by using images of yourself and your staff in your marketing […]
We have all felt that empty feeling in our gut when a client walks back in the door with the “look” shortly after installing that new set of tires on […]
In this quick video Elite’s Doris Barnes shares a proven, easy-to-apply recruiting tip that all shop owners should be using. For additional help building your team of superstar techs and […]
The two keys to keeping a business growing are retaining customers and gaining new customers regularly. Between the two, customer retention is the cheapest way to go while attracting new […]
With the information we’ve attained from every customer panel we have moderated, with what we have learned from our focus groups, and with the feedback we have received from our […]
I’ll never forget the day when Mrs. Obrien brought her car back for me to look at. She was furious. I stayed late the night before, well into the night, […]
It was decades ago when I stopped thanking my customers for their business, and here’s why… No matter how you look at it, business is commerce. To put it another […]
Since many business owners live by a number of failed business rules that have been around for decades. Among those rules is the one that says, “Employees shouldn’t bring personal […]
It is becoming more apparent every day that there is a technician shortage. It is a big issue that the automotive service industry needs to deal with now not later. […]
At Elite we believe that all shops should have financing options available for their customers. By offering 90 days same as cash, you’ll be able to promote “financing” in all […]
During November and December, it’s easy for people in the auto service and repair business to find excuses for why their sales are down. They’ll tell themselves that people have […]
Abraham Lincoln was perhaps our greatest president. He was a man of integrity, morals, conviction, and ethics. He was also known to have a temper. During the Civil War, he […]
This quick video tip from Elite’s Doris Barnes explains why it’s so important to carefully establish, and consistently reinforce your auto repair shop’s culture. For additional help creating the culture […]
Competition continues to heat up in this industry. New car dealer operations continue to close, franchise operations are consolidating, and sadly some independent shops are going away. What can you […]
From the summer of 1973, the year I graduated high school, until 1980, my goal was to become a world-class mechanic. On October 1, 1980, I put the key in […]
This quick video tip from Elite Director of Customer Relations Doris Barnes explains how your expectations will play a huge role in the success of your auto repair shop’s employees.