During the holiday season, identify the top 3% of your auto repair shop’s active customers, as well as the individuals who have referred the most people to you over the […]
We all know that selling the benefits of a particular service is far better than selling parts and labor. But sometimes, especially when we are busy, we forget and fall […]
Far too many shop owners hire service advisors who they feel are good at what they do, and then prefer to “get out of their way and let them do […]
After your employees have been with you for a probationary period of time,they should all be given their own business cards. This includes yourtechnicians, shuttle drivers, lot attendants, etc. First […]
For decades shop owners have had the luxury of being able to rely on a short list of traditional media to bring in new customers. They’ve primarily utilized directory ads, […]
If you speak with most shop owners they’ll tell you that they think their shop is worth x amount of money. Ask them how they came up with that number, […]
When you are giving any service recommendation, it’s important to repeat any concerns that your customers have shared back to them. This will not only let your customers know that […]
It’s only natural that most of your employees would like to take theirvacations during the summer. Unfortunately, that’s typically your busiest time,right? Let’s say you have a technician who typically […]
Follow these 5 tips to convert more first-timecallers into happy customers. 1. While your competitors aretrying to sell their first-time callers on the repair, you need to take adifferent approach, […]
One of the single greatestchallenges shop owners face today is finding and hiring superstars.Regardless of whether you are looking to hire technicians or service advisors,here are some tips that will […]
“In God we trust, all others must bring data”, is a popular saying in the tech industry. I believe that it is also an important factor in running your automotive […]
In a world where service advisors don’t want to be considered salespeople, we need to search our souls. Why is it that “selling” has become a dirty word? Why is […]
This year Christmas is on a Friday, and Christmas Eve is historically not a big sales day for most, so shop owners have the opportunity to offer their staff a […]
Every business owner needs to know their monthly break-even to help them project the business profitability each month. Break-even is very easy to calculate and will take seconds if you […]
There was a time in our industry when shop owners were the only ones who knew the cost of their parts. Additionally, the amount they charged for their repairs and […]
For an industry that was once dominated by males, I am pleased to have watched us evolve to a point where today we have female technicians, service advisors, managers and […]
One of the most common questions we hear from shop owners is regarding how often they should perform employee reviews. I would like to use this article to not only […]
One of the challenges our industry has fought for years is finding and hiring qualified technicians. Here are 5 of the most successful techniques that I used to find the […]
If you would like to bring in more customers during these competitive times,and build employee morale all at once, then here’s a guaranteed way to do sothat your competitors would […]
There are a number of changes that are occurring in our industry, and there is no question, some of them will have a profound, long-term impact. To name just two, […]