As we all know, the use of illegal drugs has been around for many years. From the early part of the last century, all the way through the mid-seventies, the […]
If you want to build a successful auto repair business, you will need to strongly consider the length of the warranties you offer. First of all, you need to know […]
Today’s consumers have more choices than ever before. When it comes to choosing someone to take care of their automotive needs, they turn to their friends, family and co-workers for […]
If you are looking to drive up your profits, you need to ensure you have service advisors that have the right attitude, aptitude, and ethics. They will need to have […]
There’s no doubt that pricing is one of the most misunderstood elements of business. There’s not only a lot of bad information out there, but there’s a lot of uncertainty […]
I am sure you will agree that in our industry there are a number of unwritten rules that shop owners have followed for decades. They know that they have to […]
Henry Ford once said, “Coming together is a beginning. Keeping together is progress. Working together is success.” Clearly one of the keys to success in building an auto repair shop […]
In the past marketing professionals have touted mass marketing, but today it’s all about one-to-one or relationship marketing. Customers are savvier than ever, and since vehicles are now more reliable, […]
Over the years our industry has seen many changes. For example, beyond the changes in styling and efficiencies, today’s vehicles are better built, they last longer, and they require less […]
Raising your labor rate and trying to increase your average ticket dollar amount in an effort to increase income may not be the way to financial stability. In fact, it […]
Far too many shop owners are failing when it comes to properly branding their shops. In the world of advertising, unless the name of your companyis a household name, your […]
As is true with the top techs, the top service advisors in America need a number of tools in order to succeed. Here’s a list of important tools you can […]
As a shop owner, it’s common to take on all the tasks of running your business; from the repairs to payroll to paying bills. Everything and anything seems to rest […]
In order to build a successful auto repair shop, there are a number of things you will have to do. You will need to have clearly defined goals, a plan, […]
Car count is a key performance indicator (KPI) that shows you the health of your business. But before we blame low car counts for why we are not achieving our […]
Not long ago it was easy to beat your competitors. All that you needed was more equipment, a healthy advertising budget and the ability to fix cars right the first […]
The other day, one of my service advisors came to my office to discuss the past week. We made an agreement that we would meet in private at least once […]
In building a successful auto repair business, most shop owners feel that what they need to do sell is more parts and more labor. Although both of those items are […]
All great companies have one thing in common: They realize industries and consumers need change, so they follow their customers. Apple provides a great example. As we all know, when […]
There is an expression that has been around our industry for decades that says if you run a good, ethical business, the one thing you should never do is “steal” […]