Harvard Review recently conducted a study on what occurs when people are provided with options in a sales environment. They discovered that when test groups were offered one DVD player […]
Want happier customers? Here’s a tip! You’ve got to get your customers smiling when they think of your brand. Look at the Geico Lizard, the Aflac Duck, and Flo with […]
1#. In order for people to buy from you, three things need to occur: they need to like you, trust you, and view you as a credible expert. Accordingly, the […]
Most shop owners begin their careers as technicians and eventually buy their first shop. These are often the people that feel they own a business when in reality, it’s the […]
Let’s face it, a week can’t go by without a technician comeback or a customer service issue. Mistakes will happen, there’s no avoiding them. Obviously, you need to put systems […]
There are many advantages to having your technicians on a performance-based pay program (flat rate, bonuses based on productivity, etc.), rather than a fixed hourly rate. Unfortunately, many shop owners […]
We all know it’s getting harder and harder to find the superstar techs, but finding those stars is just the beginning. Once found, you need to interview them like a […]
Many company leaders believe that offering higher pay than the competition is enough to attract and retain the best people. However, many studies suggest something different: We have to find […]
If you are looking to drive up your car count, investing in the right marketing strategies and advertising programs is a good place to start. Yet far too many shop […]
We all know how tough it is to find great technicians, so how do you reach those stars that are not out looking for the right opportunity? Well, I’ve found […]
If you are falling short of your sales goals, before you start blaming your service advisors, you need to make sure that your technicians are providing them with adequate recommendations. […]
A customer calls to tell you they discovered that they could have bought a part you sold them for less somewhere else. You can reduce those calls by doing a […]
How many times during the day does a customer stop by or call, and ask to only speak with you, the shop owner? Do you know why? It’s because in […]
If there is one thing our industry has done since the very beginning, it’s put technicians into the role of service advisors. The rationale is that they have a good […]
Tip #1 – Network with Non-Competing Businesses. I am sure there are plenty of businesses in your community that can help you market your shop, and vice versa. There are […]
When your techs come to you and tell you they’re stumped, if you give them a recommendation, you’ll lose regardless of the outcome. If you solve the problem, you’ve sent […]
As a shop owner, I believe your focus needs to be on offering quality customer service and repairs, continued community involvement, continued training and by remaining positive. All while maintaining […]
Most shop owners have learned a lot from their mentors, including the importance of listening to their customers, fixing cars right the first time, and never putting money ahead of […]
If you’re like me, in the over-50 age bracket, it’s no surprise that you view the world a lot differently than the younger generation. On the other hand, people from […]
In today’s competitive environment every sale counts, so here are 5 easy-to-use tips that will help you drive up your sales, and generate happy customers at the same time. 1. […]