In a world where service advisors don’t want to be considered salespeople, we need to search our souls. Why is it that “selling” has become a dirty word? Why is […]
Today’s consumers have more choices than ever before. When it comes to choosing someone to take care of their automotive needs, they turn to their friends, family and co-workers for […]
I am sure you will agree that in our industry there are a number of unwritten rules that shop owners have followed for decades. They know that they have to […]
As is true with the top techs, the top service advisors in America need a number of tools in order to succeed. Here’s a list of important tools you can […]
In building a successful auto repair business, most shop owners feel that what they need to do sell is more parts and more labor. Although both of those items are […]
If you want to increase your shop’s sales and customer satisfaction, these 5 service writer training tips are the most important for you to consider… #1. In order for people […]
In today’s market, service advisors are facing a number of challenges. One of the more complex challenges is when a skeptical first-time customer comes in for an oil service, and […]
Anyone who has been selling service for any length of time will agree that there are two kinds of customers. The first is the customer who has a history of […]
Just when I thought I was doing everything that I could to increase sales, I learned something very important: I very rarely sold struts or shocks. Basically, I really didn’t […]
Many years ago when I was still working on cars, I came to the realization that I would someday own my own shop. I also realized that in order to […]
We can all agree that generating happy customers is critical to the success of your shop. Below you’ll find 5 tips we teach in our service advisor training courses that […]
1. Be prepared to cost-justify. When it comes to selling maintenance, one of the single greatest mistakes that shop owners and service advisors make is being unprepared to cost-justify the […]
With vehicles being built better than ever before, and with service intervals continually being extended, you are going to see your customers less often. This means that your service advisors […]
Here in the U.S., we have experienced a mortgage meltdown, we’ve seen wild swings in the price of gasoline, and as we look ahead there is nothing but uncertainty. Clearly, […]
Your guide to creating successful auto service sales… #1. Generating New Customers The top shops realize that auto repair and service is a community-based business. With that said, I advise shops […]
Heard this one before? When a first-time customer comes into a service facility it’s not uncommon for service advisors to “hold back” on some of the recommendations, so the customer […]
Most service advisors fall into one of three traps with first-time customers: they’ll either avoid recommending a complete inspection, they’ll try to bundle the inspection into a service, or they’ll […]