In building a successful auto repair business, most shop owners feel that what they need to do sell is more parts and more labor. Although both of those items are […]
All great companies have one thing in common: They realize industries and consumers need change, so they follow their customers. Apple provides a great example. As we all know, when […]
There is an expression that has been around our industry for decades that says if you run a good, ethical business, the one thing you should never do is “steal” […]
Many shop owners get into trouble by throwing their money at just about every advertising opportunity that comes along. Their intentions are good, but more often than not they end […]
If you want to increase your shop’s sales and customer satisfaction, these 5 service writer training tips are the most important for you to consider… #1. In order for people […]
There’s no denying it, we have a shortage of technicians in our industry. In fact, we have a shortage in the country in all the skilled trades. And unless we […]
In today’s market, service advisors are facing a number of challenges. One of the more complex challenges is when a skeptical first-time customer comes in for an oil service, and […]
1. Most shop owners will wait until they need someone before they start recruiting. This is a major mistake! Instead of hiring the best service advisor or tech, they’ll inevitably […]
In the world of auto repair and service, one thing is for certain: You are going to lose customers. They will move, no longer have a need for their automobile, […]
In today’s world, your customers have 24/7 access to the web. Whether it be on their home computer, work computer or their smartphone, no matter where they are they can […]
Anyone who has been selling service for any length of time will agree that there are two kinds of customers. The first is the customer who has a history of […]
As we all know, the most powerful form of advertising always has been, and always will be, word of mouth. Although every shop owner would like to believe the majority […]
Just when I thought I was doing everything that I could to increase sales, I learned something very important: I very rarely sold struts or shocks. Basically, I really didn’t […]
Over the years I have had the pleasure of watching hundreds of shop owners go to the top, and truly become industry leaders. I have also seen thousands of shop […]
Over the years I have had the opportunity to work with many of the top shop owners in America, and I have met thousands of owners who are living from […]
When it comes to customerfollow-up calls, let’s first talk about “who” you should call. You should callall first-time customers (even if they just came in for an oil service) tothank […]
Many colleagues in the industry seem to be confused about managing labor inventory in their shops. Much of the confusion comes from the terminology thrown around the industry and because […]
As business owners, our best teachers will always be our employees and our customers. They understand many components of our businesses, and in most cases, they really do care about […]
At Elite, we realize that the the very first thing a service advisor needs to do with first-time customers is build rapport. Making good eye contact, smiling, and shaking the […]
Maximizing labor potential continues to be critical for shop owners who are working to grow their businesses without adding personnel. First, we need to understand what the labor potential is. […]