Want happier customers? Here’s a tip! You’ve got to get your customers smiling when they think of your brand. Look at the Geico Lizard, the Aflac Duck, and Flo with […]
1#. In order for people to buy from you, three things need to occur: they need to like you, trust you, and view you as a credible expert. Accordingly, the […]
Most shop owners begin their careers as technicians and eventually buy their first shop. These are often the people that feel they own a business when in reality, it’s the […]
Let’s face it, a week can’t go by without a technician comeback or a customer service issue. Mistakes will happen, there’s no avoiding them. Obviously, you need to put systems […]
There are many advantages to having your technicians on a performance-based pay program (flat rate, bonuses based on productivity, etc.), rather than a fixed hourly rate. Unfortunately, many shop owners […]
We all know it’s getting harder and harder to find the superstar techs, but finding those stars is just the beginning. Once found, you need to interview them like a […]
Many company leaders believe that offering higher pay than the competition is enough to attract and retain the best people. However, many studies suggest something different: We have to find […]
If you are looking to drive up your car count, investing in the right marketing strategies and advertising programs is a good place to start. Yet far too many shop […]
This quick video tip from Greg Skolnik, an Elite coach and one of the top shop owners in the country, will help you keep your shop in healthy financial shape: […]
We all know how tough it is to find great technicians, so how do you reach those stars that are not out looking for the right opportunity? Well, I’ve found […]