This year Christmas is on a Friday, and Christmas Eve is historically not a big sales day for most, so shop owners have the opportunity to offer their staff a […]
Every business owner needs to know their monthly break-even to help them project the business profitability each month. Break-even is very easy to calculate and will take seconds if you […]
There was a time in our industry when shop owners were the only ones who knew the cost of their parts. Additionally, the amount they charged for their repairs and […]
For an industry that was once dominated by males, I am pleased to have watched us evolve to a point where today we have female technicians, service advisors, managers and […]
One of the most common questions we hear from shop owners is regarding how often they should perform employee reviews. I would like to use this article to not only […]
One of the challenges our industry has fought for years is finding and hiring qualified technicians. Here are 5 of the most successful techniques that I used to find the […]
If you would like to bring in more customers during these competitive times,and build employee morale all at once, then here’s a guaranteed way to do sothat your competitors would […]
There are a number of changes that are occurring in our industry, and there is no question, some of them will have a profound, long-term impact. To name just two, […]
As we all know, the use of illegal drugs has been around for many years. From the early part of the last century, all the way through the mid-seventies, the […]
If you want to build a successful auto repair business, you will need to strongly consider the length of the warranties you offer. First of all, you need to know […]
Today’s consumers have more choices than ever before. When it comes to choosing someone to take care of their automotive needs, they turn to their friends, family and co-workers for […]
If you are looking to drive up your profits, you need to ensure you have service advisors that have the right attitude, aptitude, and ethics. They will need to have […]
There’s no doubt that pricing is one of the most misunderstood elements of business. There’s not only a lot of bad information out there, but there’s a lot of uncertainty […]
I am sure you will agree that in our industry there are a number of unwritten rules that shop owners have followed for decades. They know that they have to […]
Henry Ford once said, “Coming together is a beginning. Keeping together is progress. Working together is success.” Clearly one of the keys to success in building an auto repair shop […]
In the past marketing professionals have touted mass marketing, but today it’s all about one-to-one or relationship marketing. Customers are savvier than ever, and since vehicles are now more reliable, […]
Over the years our industry has seen many changes. For example, beyond the changes in styling and efficiencies, today’s vehicles are better built, they last longer, and they require less […]
Raising your labor rate and trying to increase your average ticket dollar amount in an effort to increase income may not be the way to financial stability. In fact, it […]
Far too many shop owners are failing when it comes to properly branding their shops. In the world of advertising, unless the name of your companyis a household name, your […]
As is true with the top techs, the top service advisors in America need a number of tools in order to succeed. Here’s a list of important tools you can […]