Until recently, most automotive repair shops were charging far less than they were worth. Too many have grossly undercharged for their services and repairs. However, due to rising expenses, worker […]
How Leadership Equates to Long-Term Success Being a shop owner requires certain qualities. Among them are passion, dedication, commitment, and accepting certain responsibilities. In addition, a shop owner must create […]
The First Steps to an Effective Marketing Plan Marketing and advertising are basic components of every business plan. Building for the future, attracting new customers and brand building are among […]
Seven Year-End Business Review Tips for Repair Shop Owners By the start of the fourth fiscal quarter, most companies know, with a high degree of accuracy, how their year will […]
An educational session by Bob Cooper & Jim Murphy of Elite Are you currently in a peer group? Have you wondered if there is a better option for you? Have […]
In 2020, Elite did a webinar with Mitchell 1 that consisted of interviewing a panel of ideal customers for a shop like yours to get an unfiltered look at the […]
When a customer comes into your shop, what do you think their number one concern is? Bob Cooper is back again to answer your questions! If you liked this tip […]
Have you ever wondered how sensitive your customers are on price? No need to wonder, Bob Cooper has the answer! Watch this quick video tip to learn more about how […]
If your shop is not generating the sales you need, you may want to take advantage of this easy-to-use Elite checklist to see where you may be losing sales before […]
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