It was decades ago when I stopped thanking my customers for their business, and here’s why… No matter how you look at it, business is commerce. To put it another […]
Since many business owners live by a number of failed business rules that have been around for decades. Among those rules is the one that says, “Employees shouldn’t bring personal […]
It is becoming more apparent every day that there is a technician shortage. It is a big issue that the automotive service industry needs to deal with now not later. […]
In business, you need to try all different types of marketing to test which tactics produce the best return on investment. At Lusti Motors based in San Diego, CA, we […]
Millennials are critical to the future success of your auto repair business. This quick tip video tip from Doris Barnes will help you bring more Millennials into your shop through […]
Digital marketing or Internet marketing is becoming more and more widely used and Inbound Marketing is becoming more powerful than Outbound Marketing every day. Content marketing is a powerful component […]
At Elite we believe that all shops should have financing options available for their customers. By offering 90 days same as cash, you’ll be able to promote “financing” in all […]
This video tip from Bob Cooper and Doris Barnes will help your advisors handle those tough price shoppers that call your shop. For additional help generating higher sales and happier […]
We often take a customer’s car to the dealer when we discover the vehicle is under warranty. We prefer to take it ourselves because the dealers are like vultures and […]
This video tip from Elite’s Bob Cooper and Doris Barnes explains how your service advisors should present a list of repairs to first-time customers. For additional help generating higher sales […]
Many shops in the northern part of the country go through a slow sales period during the winter months. And while there are no ways to get back those “snow […]
During November and December, it’s easy for people in the auto service and repair business to find excuses for why their sales are down. They’ll tell themselves that people have […]
When your advisors start a sales presentation, and the customer senses they will need a number of repairs, they’ll get anxious. They’ll then immediately ask for a price, or they’ll […]
Abraham Lincoln was perhaps our greatest president. He was a man of integrity, morals, conviction, and ethics. He was also known to have a temper. During the Civil War, he […]
This quick video tip from Elite’s Doris Barnes explains why it’s so important to carefully establish, and consistently reinforce your auto repair shop’s culture. For additional help creating the culture […]
Competition continues to heat up in this industry. New car dealer operations continue to close, franchise operations are consolidating, and sadly some independent shops are going away. What can you […]
From the summer of 1973, the year I graduated high school, until 1980, my goal was to become a world-class mechanic. On October 1, 1980, I put the key in […]
This quick video tip from Elite Director of Customer Relations Doris Barnes explains how your expectations will play a huge role in the success of your auto repair shop’s employees.
Most shop owners provide their service advisors with some flexibility in pricing. The objective is to give them the ability to adjust prices in order to ensure customer satisfaction, close […]
This quick video tip from Elite’s Bob Cooper and Doris Barnes reveals the 4 sales that your service advisors need to make with every single customer: For additional help generating […]