Retired superstar shop owner and Elite Business Development Coach Kevin Vaught shares the rule that every shop owner in America needs to follow when it comes to disclosing needed repairs […]
In this quick interview between Elite President Bob Cooper and superstar shop owner Joe Marconi, Joe explains why your shop’s service advisors always need to take the customer’s focus off […]
I recently made a call to my internet provider to discuss an issue I was having. After multiple attempts at trying to explain my problem, the customer service rep on […]
Elite’s superstar sales trainer Jen Monclus reveals the topics that your auto repair shop’s service advisors need to avoid discussing with your customers at all costs: For additional help generating […]
Superstar sales trainer Jen Monclus reveals 5 steps that your service advisors need to follow to overcome even the most challenging sales objections shared by your auto repair customers: For […]
This quick video tip from superstar sales trainer Jen Monclus explains how a focused effort on under-promising and over-delivering will improve your shop’s customer retention… For additional help generating higher […]
This video tip from Bob Cooper and Doris Barnes will help your advisors handle those tough price shoppers that call your shop. For additional help generating higher sales and happier […]
We often take a customer’s car to the dealer when we discover the vehicle is under warranty. We prefer to take it ourselves because the dealers are like vultures and […]
This video tip from Elite’s Bob Cooper and Doris Barnes explains how your service advisors should present a list of repairs to first-time customers. For additional help generating higher sales […]
Many shops in the northern part of the country go through a slow sales period during the winter months. And while there are no ways to get back those “snow […]
When your advisors start a sales presentation, and the customer senses they will need a number of repairs, they’ll get anxious. They’ll then immediately ask for a price, or they’ll […]
This quick video tip from Elite’s Bob Cooper and Doris Barnes reveals the 4 sales that your service advisors need to make with every single customer: For additional help generating […]
Elite’s Certified Sales and Leadership Trainer, Jen Monclus, shares a quick video tip that will be absolutely critical to your service advisors’ success in overcoming sales objections. For additional help […]
Recently I was at an affair with a few people I met for the first time. As usual, once they found out what I did for a living, the auto-related […]
Now that the summer months have arrived, have your techs turn on the A/C and see if the system is working as part of their preliminary checks. Is the compressor […]
Elite’s Certified Sales & Leadership Trainer Jen Monclus shares the 2 questions that your service advisors need to be asking after every conversation with your shop’s customers. For additional help […]
A long-time customer approached me with a concern and asked, “Why is it that almost every time I come to see you, you recommend something? You are also more expensive […]
In order to prevent maintenance service sales objections, you need to make sure that your customers fully understand the benefits of these valuable services. For example, you should try saying […]
As our industry continues to evolve, there are a number of changes you need to consider. Cars are being built better, so they are lasting longer, and with service intervals […]