In a typical opening conversation with a service advisor last week I asked “How is the shop doing”. His response was “The shop is slammed… I can’t take another thing […]
Institutional advertising programs like print media, electronic media, etc., have their place. Clearly they can help you keep the name of your company at the top of people’s minds, and […]
If you want to build a more profitable auto repair business, here are 6 proven tips for your waiting room that can help you do just that: #1. Get rid […]
Your auto repair customers are price sensitive…help them choose your shop. Not long ago, I interviewed over forty people for a panel of customers that I moderated in Dallas, Texas. […]
When your employees come to work in the morning, you’re entitled to expect them to be “thinking” about their job as well as doing it. The “thinking” part includes considering […]
“Use my Three Strikes program with any employee behavior that needs to change, and you have my promise! You will be amazed at the results!” When you start to see […]
If you want to build a more profitable, successful business, here are five tips that work… 1. If your employees show little or no interest in training, then you may […]
Think twice before you start giving auto shop employee raises based on tenure alone… Before you start giving raises to your auto shop employees based on tenure alone, consider this: […]
“Think the cost of each customer complaint doesn’t have much effect on your bank account? You’re kidding, right?”When it comes to the cost of customer complaints, most auto shop owners […]
“Most shop owners think the way to build a more profitable business is by price shopping each part. Unfortunately, more often than not, they’re not just off a little. They’re […]
The RIGHT way to measure customer satisfaction in your auto repair shop… Far too many shop owners don’t measure Customer Satisfaction in their auto repair shops. It’s not that they’re […]
With vehicles being built better than ever before, and with service intervals continually being extended, you are going to see your customers less often. This means that your service advisors […]
In the coming years, no component of your business will be more critical to your success than the caliber of the people who work with you. In order to hire […]
The term “guerrilla marketing” is used to describe marketing methods that allow small businesses to compete with larger businesses, and they typically include grassroots marketing campaigns. Participating in Chamber of […]
As business people, we often get too caught up in sales numbers, gross profit margins, car counts and average work order dollars. Those are the numbers of your business, but […]
When car counts aren’t what they need to be, most shop owners and dealerships will pump more money into their auto repair marketing efforts. But before you invest one more […]
We all know that vehicles are being built better, they are lasting longer, and the competition for auto repair customers is heating up. Accordingly, shop owners are constantly looking for […]
If you want to build a successful auto repair business, you will need to have a number of things in place, yet nothing is more important than having service advisors […]
The top shops in America realize that in order to build a successful business they will need to have team players that are self-starters, who can produce, and who will […]
As we all know, since the inception of our industry shop owners have complained about the ever-increasing shortage of qualified technicians. Yet what I find most interesting is that they […]