You may be surprised to hear it, but when your customers are angry with you it has nothing to do with their vehicles not being done on time, the problems […]
We all know that people love choices, especially when they are making a purchasing decision. But when selling diagnostic services, you need to use an “assumptive close.” This means you […]
If you want to generate more repeat business, then there are a number of things you will need to do. You’ll need to deliver extraordinary value, exceed your customer’s expectations […]
When money is tight and people are on a fixed budget, their natural response is to hold back on spending, especially when it comes to anything that they consider to […]
Your customers are far more likely to believe what they see than what they hear, because being able to visualize a problem and solution provides them with verifiable information that […]
Every car that’s in your shop today will need service and repairs in the future. True? So, the question is: Will they come back to you? Here are a few […]
To begin, every vehicle that enters your shop should be subject to a “no wrench” inspection. This inspection should include a list of items that can be visually inspected without […]
1. Make sure your service advisors schedule car deliveries with first-time customers whenever possible (The point is to try). If an exact time won’t work, provide the customer with a […]
Last summer I was sitting in my doctor’s office reviewing the findings of all the tests that were done, diagnosing my recurring and unexplained headaches. As he explained in lengthy […]
We all know that selling the benefits of a particular service is far better than selling parts and labor. But sometimes, especially when we are busy, we forget and fall […]
When you are giving any service recommendation, it’s important to repeat any concerns that your customers have shared back to them. This will not only let your customers know that […]
Follow these 5 tips to convert more first-timecallers into happy customers. 1. While your competitors aretrying to sell their first-time callers on the repair, you need to take adifferent approach, […]
In a world where service advisors don’t want to be considered salespeople, we need to search our souls. Why is it that “selling” has become a dirty word? Why is […]
Today’s consumers have more choices than ever before. When it comes to choosing someone to take care of their automotive needs, they turn to their friends, family and co-workers for […]
I am sure you will agree that in our industry there are a number of unwritten rules that shop owners have followed for decades. They know that they have to […]
As is true with the top techs, the top service advisors in America need a number of tools in order to succeed. Here’s a list of important tools you can […]
In building a successful auto repair business, most shop owners feel that what they need to do sell is more parts and more labor. Although both of those items are […]
If you want to increase your shop’s sales and customer satisfaction, these 5 service writer training tips are the most important for you to consider… #1. In order for people […]
In today’s market, service advisors are facing a number of challenges. One of the more complex challenges is when a skeptical first-time customer comes in for an oil service, and […]
Anyone who has been selling service for any length of time will agree that there are two kinds of customers. The first is the customer who has a history of […]