In the past marketing professionals have touted mass marketing, but today it’s all about one-to-one or relationship marketing. Customers are savvier than ever, and since vehicles are now more reliable, […]
Over the years our industry has seen many changes. For example, beyond the changes in styling and efficiencies, today’s vehicles are better built, they last longer, and they require less […]
Raising your labor rate and trying to increase your average ticket dollar amount in an effort to increase income may not be the way to financial stability. In fact, it […]
Far too many shop owners are failing when it comes to properly branding their shops. In the world of advertising, unless the name of your companyis a household name, your […]
As is true with the top techs, the top service advisors in America need a number of tools in order to succeed. Here’s a list of important tools you can […]
As a shop owner, it’s common to take on all the tasks of running your business; from the repairs to payroll to paying bills. Everything and anything seems to rest […]
In order to build a successful auto repair shop, there are a number of things you will have to do. You will need to have clearly defined goals, a plan, […]
Car count is a key performance indicator (KPI) that shows you the health of your business. But before we blame low car counts for why we are not achieving our […]
Not long ago it was easy to beat your competitors. All that you needed was more equipment, a healthy advertising budget and the ability to fix cars right the first […]
The other day, one of my service advisors came to my office to discuss the past week. We made an agreement that we would meet in private at least once […]
In building a successful auto repair business, most shop owners feel that what they need to do sell is more parts and more labor. Although both of those items are […]
All great companies have one thing in common: They realize industries and consumers need change, so they follow their customers. Apple provides a great example. As we all know, when […]
There is an expression that has been around our industry for decades that says if you run a good, ethical business, the one thing you should never do is “steal” […]
Many shop owners get into trouble by throwing their money at just about every advertising opportunity that comes along. Their intentions are good, but more often than not they end […]
If you want to increase your shop’s sales and customer satisfaction, these 5 service writer training tips are the most important for you to consider… #1. In order for people […]
There’s no denying it, we have a shortage of technicians in our industry. In fact, we have a shortage in the country in all the skilled trades. And unless we […]
In today’s market, service advisors are facing a number of challenges. One of the more complex challenges is when a skeptical first-time customer comes in for an oil service, and […]
1. Most shop owners will wait until they need someone before they start recruiting. This is a major mistake! Instead of hiring the best service advisor or tech, they’ll inevitably […]
In the world of auto repair and service, one thing is for certain: You are going to lose customers. They will move, no longer have a need for their automobile, […]
In today’s world, your customers have 24/7 access to the web. Whether it be on their home computer, work computer or their smartphone, no matter where they are they can […]