When we had our first taste of cash, we realized its beauty. Regardless of whether it was a weekly allowance for doing household chores or payment for mowing a neighbor’s […]
I am writing this on my last day of vacation in California, where I’ve been spending time with family. It took me a few days to totally relax but made […]
This quick video tip from Elite Certified Sales & Leadership Trainer Jen Monclus shares the 8 steps of the sales cycle that every service advisor should follow to generate higher […]
Perhaps the worst time to look to hire a technician is when we lose one. At that point we go into “Crisis Hire” mode. We most often settle for anyone, […]
Superstar shop owner and grassroots marketing guru Servando Orozco shares a tip that will bring new customers into your shop, humanize your business and have a positive impact on your […]
The day-to-day operations of running a business can take their toll on anyone. To be a business owner means to address problem after problem, and find the right solutions. Sometimes […]
In this quick video tip superstar shop owner and Elite coach Kevin Vaught shares why it’s absolutely critical for your shop to track lost leads, and outlines the process your […]
The paper vehicle inspection is dead. If this is news to you, maybe you should consider this and find out for yourself because digital inspections are quickly taking over. Why? […]
Remember that people do business with people, not with businesses, so you need to humanize your auto repair business by using images of yourself and your staff in your marketing […]
If anything good came out of the recent recession, it’s that many people have learned to budget their finances better. We are all well aware that there are times when […]
Retired superstar shop owner and Elite Business Development Coach Kevin Vaught shares the rule that every shop owner in America needs to follow when it comes to disclosing needed repairs […]
We have all felt that empty feeling in our gut when a client walks back in the door with the “look” shortly after installing that new set of tires on […]
In this quick video Elite’s Doris Barnes shares a proven, easy-to-apply recruiting tip that all shop owners should be using. For additional help building your team of superstar techs and […]
In this quick interview between Elite President Bob Cooper and superstar shop owner Joe Marconi, Joe explains why your shop’s service advisors always need to take the customer’s focus off […]
The two keys to keeping a business growing are retaining customers and gaining new customers regularly. Between the two, customer retention is the cheapest way to go while attracting new […]
I recently made a call to my internet provider to discuss an issue I was having. After multiple attempts at trying to explain my problem, the customer service rep on […]
Elite’s superstar sales trainer Jen Monclus reveals the topics that your auto repair shop’s service advisors need to avoid discussing with your customers at all costs: For additional help generating […]
With the information we’ve attained from every customer panel we have moderated, with what we have learned from our focus groups, and with the feedback we have received from our […]
Superstar sales trainer Jen Monclus reveals 5 steps that your service advisors need to follow to overcome even the most challenging sales objections shared by your auto repair customers: For […]