This quick video tip from superstar sales trainer Jen Monclus explains how a focused effort on under-promising and over-delivering will improve your shop’s customer retention… For additional help generating higher […]
I’ll never forget the day when Mrs. Obrien brought her car back for me to look at. She was furious. I stayed late the night before, well into the night, […]
It was decades ago when I stopped thanking my customers for their business, and here’s why… No matter how you look at it, business is commerce. To put it another […]
Since many business owners live by a number of failed business rules that have been around for decades. Among those rules is the one that says, “Employees shouldn’t bring personal […]
It is becoming more apparent every day that there is a technician shortage. It is a big issue that the automotive service industry needs to deal with now not later. […]
In business, you need to try all different types of marketing to test which tactics produce the best return on investment. At Lusti Motors based in San Diego, CA, we […]
Millennials are critical to the future success of your auto repair business. This quick tip video tip from Doris Barnes will help you bring more Millennials into your shop through […]
Digital marketing or Internet marketing is becoming more and more widely used and Inbound Marketing is becoming more powerful than Outbound Marketing every day. Content marketing is a powerful component […]
At Elite we believe that all shops should have financing options available for their customers. By offering 90 days same as cash, you’ll be able to promote “financing” in all […]
This video tip from Bob Cooper and Doris Barnes will help your advisors handle those tough price shoppers that call your shop. For additional help generating higher sales and happier […]
We often take a customer’s car to the dealer when we discover the vehicle is under warranty. We prefer to take it ourselves because the dealers are like vultures and […]
This video tip from Elite’s Bob Cooper and Doris Barnes explains how your service advisors should present a list of repairs to first-time customers. For additional help generating higher sales […]
Many shops in the northern part of the country go through a slow sales period during the winter months. And while there are no ways to get back those “snow […]
During November and December, it’s easy for people in the auto service and repair business to find excuses for why their sales are down. They’ll tell themselves that people have […]
When your advisors start a sales presentation, and the customer senses they will need a number of repairs, they’ll get anxious. They’ll then immediately ask for a price, or they’ll […]
Abraham Lincoln was perhaps our greatest president. He was a man of integrity, morals, conviction, and ethics. He was also known to have a temper. During the Civil War, he […]
This quick video tip from Elite’s Doris Barnes explains why it’s so important to carefully establish, and consistently reinforce your auto repair shop’s culture. For additional help creating the culture […]
Competition continues to heat up in this industry. New car dealer operations continue to close, franchise operations are consolidating, and sadly some independent shops are going away. What can you […]
From the summer of 1973, the year I graduated high school, until 1980, my goal was to become a world-class mechanic. On October 1, 1980, I put the key in […]