The Technician Shortage Is Our Fault, And It’s Time We Own It Nearly every day, I hear shop owners complain: “There’s a technician shortage. We can’t find qualified people. There’s […]
How to Reduce Auto Repair Comebacks by Building Quality into Your Workflow After World War II, Japanese engineers toured American factories and were impressed by the speed and volume of […]
Choosing the Right Automotive Technician Pay Plan Choosing the right technician pay plan is something that many shop owners struggle with, and it is one of the most important […]
The Success of Your Auto Repair Shop Starts at the Service Counter The Role of the Service Counter in Auto Repair Shop Success I am old enough to remember when […]
Is Increasing Car Counts the Solution to Your Auto Repair Shop’s Challenges? When clients join the Elite coaching program, many of them state they would like help increasing their car […]
Improving the Public Perception of Auto Repair Shops: A Step-by-Step Guide When I was 12 years old, my uncle asked me what my plans were for the future. When I […]
Why Understanding Financial Statements is Critical for Auto Repair Shop Owners There’s one area of business where too many automotive shop owners struggle. And that is in the area of […]
Transparency Pricing for Big-Ticket Items; Engines, Transmissions As a shop owner, you’re constantly balancing profitability, transparency, and customer trust. Especially when it comes to selling big-ticket items like engines and […]
If your shop is not generating the sales you need, you may want to take advantage of this easy-to-use Elite checklist to see where you may be losing sales before […]
When it comes to dealing with objections, most service advisors shut down as soon as the customer says “It’s too much money”, or “I’d like to think it over.” There […]
We all know that these incredibly challenging times are impacting businesses and people all around the world. To help maximize your shop’s sales and profits in the face of these […]
As we all know, advisors have many responsibilities. Beyond their operational responsibilities, such as opening the shop and keeping their workspace clean,they are also responsible for generating sales, generating gross […]
I can’t tell you how frustrating it is to give a price on a radiator to a customer at the service counter, while he’s on his phone searching for the […]
If your shop’s not generating the sales you need, you may very well need more customers, but before you start pumping more of your hard-earned money into your advertising campaigns, […]
Superstar shop owner and Elite Coach Joe Marconi shares why shop owners ALWAYS need to have their customers’ best interest in mind when setting sales goals. For additional help generating […]
This quick video tip from Elite Certified Sales & Leadership Trainer Jen Monclus shares the 8 steps of the sales cycle that every service advisor should follow to generate higher […]
If anything good came out of the recent recession, it’s that many people have learned to budget their finances better. We are all well aware that there are times when […]
Retired superstar shop owner and Elite Business Development Coach Kevin Vaught shares the rule that every shop owner in America needs to follow when it comes to disclosing needed repairs […]
In this quick interview between Elite President Bob Cooper and superstar shop owner Joe Marconi, Joe explains why your shop’s service advisors always need to take the customer’s focus off […]
I recently made a call to my internet provider to discuss an issue I was having. After multiple attempts at trying to explain my problem, the customer service rep on […]