When your advisors start a sales presentation, and the customer senses they will need a number of repairs, they’ll get anxious. They’ll then immediately ask for a price, or they’ll […]
This quick video tip from Elite’s Bob Cooper and Doris Barnes reveals the 4 sales that your service advisors need to make with every single customer: For additional help generating […]
Elite’s Certified Sales and Leadership Trainer, Jen Monclus, shares a quick video tip that will be absolutely critical to your service advisors’ success in overcoming sales objections. For additional help […]
Recently I was at an affair with a few people I met for the first time. As usual, once they found out what I did for a living, the auto-related […]
Now that the summer months have arrived, have your techs turn on the A/C and see if the system is working as part of their preliminary checks. Is the compressor […]
Elite’s Certified Sales & Leadership Trainer Jen Monclus shares the 2 questions that your service advisors need to be asking after every conversation with your shop’s customers. For additional help […]
A long-time customer approached me with a concern and asked, “Why is it that almost every time I come to see you, you recommend something? You are also more expensive […]
In order to prevent maintenance service sales objections, you need to make sure that your customers fully understand the benefits of these valuable services. For example, you should try saying […]
As our industry continues to evolve, there are a number of changes you need to consider. Cars are being built better, so they are lasting longer, and with service intervals […]
1. Gifted salespeople need to know how to control the conversation. If a first-time caller contacts your shop with a variety of questions, your advisors need to take control immediately. […]
In the world of auto repair, one thing is for certain: Every shop in your community has their eye on your customers. So in order to keep your customers, there […]
Harvard Review recently conducted a study on what occurs when people are provided with options in a sales environment. They discovered that when test groups were offered one DVD player […]
Want happier customers? Here’s a tip! You’ve got to get your customers smiling when they think of your brand. Look at the Geico Lizard, the Aflac Duck, and Flo with […]
1#. In order for people to buy from you, three things need to occur: they need to like you, trust you, and view you as a credible expert. Accordingly, the […]
If you are falling short of your sales goals, before you start blaming your service advisors, you need to make sure that your technicians are providing them with adequate recommendations. […]
A customer calls to tell you they discovered that they could have bought a part you sold them for less somewhere else. You can reduce those calls by doing a […]
In today’s competitive environment every sale counts, so here are 5 easy-to-use tips that will help you drive up your sales, and generate happy customers at the same time. 1. […]
Ever wonder why a customer does not see the value in what you are recommending and declines the service or repair? Our sales approach, at times, assumes that the customer […]
When a customer shows up at 10:00 am and asks “How long will it take for an oil change?”, what most service advisors will do is answer with a specific […]
A customer arrives at your service counter asking for an oil change service and a tire rotation. Your service advisor carefully writes the repair order, informs the customer that a […]