Remember that people do business with people, not with businesses, so you need to humanize your auto repair business by using images of yourself and your staff in your marketing […]
If anything good came out of the recent recession, it’s that many people have learned to budget their finances better. We are all well aware that there are times when […]
Retired superstar shop owner and Elite Business Development Coach Kevin Vaught shares the rule that every shop owner in America needs to follow when it comes to disclosing needed repairs […]
We have all felt that empty feeling in our gut when a client walks back in the door with the “look” shortly after installing that new set of tires on […]
In this quick video Elite’s Doris Barnes shares a proven, easy-to-apply recruiting tip that all shop owners should be using. For additional help building your team of superstar techs and […]
In this quick interview between Elite President Bob Cooper and superstar shop owner Joe Marconi, Joe explains why your shop’s service advisors always need to take the customer’s focus off […]
The two keys to keeping a business growing are retaining customers and gaining new customers regularly. Between the two, customer retention is the cheapest way to go while attracting new […]
I recently made a call to my internet provider to discuss an issue I was having. After multiple attempts at trying to explain my problem, the customer service rep on […]
Elite’s superstar sales trainer Jen Monclus reveals the topics that your auto repair shop’s service advisors need to avoid discussing with your customers at all costs: For additional help generating […]
With the information we’ve attained from every customer panel we have moderated, with what we have learned from our focus groups, and with the feedback we have received from our […]
Superstar sales trainer Jen Monclus reveals 5 steps that your service advisors need to follow to overcome even the most challenging sales objections shared by your auto repair customers: For […]
This quick video tip from superstar sales trainer Jen Monclus explains how a focused effort on under-promising and over-delivering will improve your shop’s customer retention… For additional help generating higher […]
I’ll never forget the day when Mrs. Obrien brought her car back for me to look at. She was furious. I stayed late the night before, well into the night, […]
It was decades ago when I stopped thanking my customers for their business, and here’s why… No matter how you look at it, business is commerce. To put it another […]
Since many business owners live by a number of failed business rules that have been around for decades. Among those rules is the one that says, “Employees shouldn’t bring personal […]
It is becoming more apparent every day that there is a technician shortage. It is a big issue that the automotive service industry needs to deal with now not later. […]
In business, you need to try all different types of marketing to test which tactics produce the best return on investment. At Lusti Motors based in San Diego, CA, we […]
Millennials are critical to the future success of your auto repair business. This quick tip video tip from Doris Barnes will help you bring more Millennials into your shop through […]