Digital marketing or Internet marketing is becoming more and more widely used and Inbound Marketing is becoming more powerful than Outbound Marketing every day. Content marketing is a powerful component […]
At Elite we believe that all shops should have financing options available for their customers. By offering 90 days same as cash, you’ll be able to promote “financing” in all […]
This video tip from Bob Cooper and Doris Barnes will help your advisors handle those tough price shoppers that call your shop. For additional help generating higher sales and happier […]
We often take a customer’s car to the dealer when we discover the vehicle is under warranty. We prefer to take it ourselves because the dealers are like vultures and […]
This video tip from Elite’s Bob Cooper and Doris Barnes explains how your service advisors should present a list of repairs to first-time customers. For additional help generating higher sales […]
Many shops in the northern part of the country go through a slow sales period during the winter months. And while there are no ways to get back those “snow […]
During November and December, it’s easy for people in the auto service and repair business to find excuses for why their sales are down. They’ll tell themselves that people have […]
When your advisors start a sales presentation, and the customer senses they will need a number of repairs, they’ll get anxious. They’ll then immediately ask for a price, or they’ll […]
Abraham Lincoln was perhaps our greatest president. He was a man of integrity, morals, conviction, and ethics. He was also known to have a temper. During the Civil War, he […]
This quick video tip from Elite’s Doris Barnes explains why it’s so important to carefully establish, and consistently reinforce your auto repair shop’s culture. For additional help creating the culture […]
Competition continues to heat up in this industry. New car dealer operations continue to close, franchise operations are consolidating, and sadly some independent shops are going away. What can you […]
From the summer of 1973, the year I graduated high school, until 1980, my goal was to become a world-class mechanic. On October 1, 1980, I put the key in […]
This quick video tip from Elite Director of Customer Relations Doris Barnes explains how your expectations will play a huge role in the success of your auto repair shop’s employees.
Most shop owners provide their service advisors with some flexibility in pricing. The objective is to give them the ability to adjust prices in order to ensure customer satisfaction, close […]
This quick video tip from Elite’s Bob Cooper and Doris Barnes reveals the 4 sales that your service advisors need to make with every single customer: For additional help generating […]
The Challenge: When Dave Dupont first inquired about Pro Service his shop was doing well with sales, but he felt that there was room for improvement when it came to […]
A good customer called me the other day to let me know that he has concerns regarding the quality of our work. Last week we installed an exhaust system on […]
Elite’s Certified Sales and Leadership Trainer, Jen Monclus, shares a quick video tip that will be absolutely critical to your service advisors’ success in overcoming sales objections. For additional help […]
According to a study on consumer behavior commissioned by Influence Central, there are 3 key determinants for trust in an online review: 1.) How much the person sounds like me […]
Recently I was at an affair with a few people I met for the first time. As usual, once they found out what I did for a living, the auto-related […]